Archive for February, 2017

Virtual reality has potential to add new dimensions to marketing

Is virtual reality the next big thing in marketing and advertising or are its advocates due for a painful dose of true reality? 
Virtual reality (VR) is the computer- and camera- generated creation of a seemingly real, three-dimensional experience using electronic equipment, such as a helmet or goggles containing a screen. In some instances, for example by using gloves with sensors, it’s possible to manipulate objects and perform actions in this simulated world.


Domaining in the Virtual Reality Space: VR Domain Investments

If you have been watching lots of Hollywood movies, you must assume that virtual reality has been around for the past 40 or 50 years! However, in spite of all the technological advancements, movies and books over the years on the subject of virtuality, true immersive and high quality virtual reality only arrived in 2016!


The eSight 3 is an augmented reality headset designed to help the legally blind see

At first glance, eSight’s headsets look a lot like any other VR or AR gear out there. But while most virtual reality systems are built to make digital worlds more realistic, the eSight aims to do just the opposite, using augmented reality headsets and digital technology to help bring the real world to individuals who are legally blind.


Why VR Analytics is Important ?

Analytics for apps or websites currently do a great job of letting you know the problem. They can assimilate the information about the user’s journey. How long were they using the content, how far ahead were they and when did they stop using it. However, it still begs a basic question, why did they drop off? We are left guessing and making the most probable conclusion.


8 VR MARKETING IDEAS: FROM PORTOFOLIO IN VR TO SOUVENIR IN VR

Only 8% of marketers are currently using VR marketing, but the results? Phenomenal. A little flashback. Years ago, some business felt like they didn’t need a web page because they thought it wasn’t important. See what’s happening today. If your business doesn’t have a web page, it’s like you’re missing a big part of your business. Now, a new technology has finally arrived, and it’s called VR. Don’t want to repeat the same mistakes, some companies, such as McD, Volvo, The New York Times, Thomas Cook, Virgin Holiday, have finally adapted VR marketing into their business.


Beaming the ‘Matrix’ into Your Eyes: Otoy CEO on the Future of Real-time Lightfield Rendering

At Unity’s Unite keynote in November, Otoy’s Jules Urbach announced that their Octane Renderer was going to be built into Unity to bake light field scenes. But this is also setting up the potential for real-time ray tracing of light fields using application-specific integrated circuits from PowerVR, which Urbach says that with 120W could render out up to 6 billion rays per second. Combining this PowerVR ASIC with foveated rendering and Otoy’s Octane renderer built into Unity provides a technological roadmap for being able to produce a photorealistic quality that will be like beaming the Matrix into your eyes.


Share HoloLens Holograms With Microsoft Spectator View Cam

Stepping into a virtual or augmented reality is a wholly singular experience; no two people will follow the exact same path. Which is great if you’re hawking a video game or interactive movie.


This Augmented Reality App Tells Indigenous Stories in Canadian Cities

Adrian Duke showed me his phone while we stood outside Vancouver’s Skwachàys Lodge. An animated raven popped up to tell me the story behind this boutique hotel, which houses Indigenous artists and their works. The raven was modelled on a commissioned painting by Garnet Tobacco, whose other paintings are on display inside the gallery.


Let’s turn off Magic Leap’s mixed-reality hype machine

There is vaporware and then there’s oh-shut-up-and-just-release-the-damn-product-ware. The latter is what many have come to think of when the name Magic Leap is mentioned. And with good reason. Founded back in 2011, the hype train for what many believe is an augmented reality headset or glasses company left the station around 2014. Since then, the company has racked up investments from the likes of Google and others amounting to over $1 billion, as well as tantalizing testimonials from high-profile names who have tried the technology and have indicated that it’s so impressive it may change computing forever.


Valve ‘comfortable’ if virtual reality headsets fail

Gabe Newell, head of the game studio, made the statement in an interview with news site Polygon.
Valve is co-developer of the Vive VR headset with phone firm HTC.
Mr Newell said, so far, interest in the technology was in line with its expectations and that some VR games had already sold well.


 

Planet Earth is amazing, no doubt about that, no matter if you prefer natural beauties over those created by men. In today’s Editors’ picks summary, you can admire both. And we’re pretty sure you’ll enjoy the ride.

 

Bergeggi Night by AndreaFacco (click the picture to open the pano)

Sure, the Milky Way panos are our favourites, but this one’s amazing. The Milky Way overlooks the coast in the northern part of Italy near the town of Bergeggi, while the sea reflects the city lights shining from a distance. Amazing!

 

Kapellbrücke Luzern, Switzerland during winter by night by Florian Lotter (click the picture to open the pano)

No doubt that Switzerland is wonderful, but this European country is popular for its mountain ranges and an untouched nature. However, as this pano shows, Swiss cities have a lot to offer as well. Such as Luzern, with its romantic bridges over the Reuss river. And it looks stunning from above!

 

Iceland Northern Lights by Flavio Di Mattia (click the picture to open the pano)

Sometimes we feel a bit sad that we do not live in an area with occasional northern lights. Flavio was lucky enough to capture this natural miracle and the result is simply wonderful.

 

Temple of The Goddess Hathor, Hypostyle Hall by Alexey Miroshnikov (click the pictures to open the panos)

Alexey took these panoramic photos in the Hathor Temple, the main temple of the Dendera complex, more specifically in its Large Hypostle hall. The earlies extant building in the whole complex was build more than 300 years BC, but the Temple was build a bit later, during the Ptolemaic period. Anyway – still a lot to admire inside.

 

There’s more, keep scrolling!

 

Twilight, City of technology by sergio rondalli (click the picture to open the pano)

Zion National Park: Canyon Overlook by Marcelo Portella (click the picture to open the pano)

Hillsborough River State Park Below The Rapids by John Hill (click the picture to open the pano)

Giraffe grazing, Crescent Island, Lake Naivasha by Martin Broomfield (click the picture to open the pano)

Osireion Temple frontview by Alexey Miroshnikov (click the picture to open the pano)

Geyser Strokkur Slow Motion by Flavio Di Mattia (click the picture to open the pano)

Rice Paddy by Ben Smart (click the picture to open the pano)

Microsoft Now Lets You Film Mixed Reality With HoloLens Hack

Showing off what Microsoft’s HoloLens mixed reality can do is difficult without actually putting it on someone’s head, but the company’s new camera hack is providing a helping hand.


Magic Leap said to be ‘doing 1,000 things badly’ after raising $1.4 billion

Magic Leap has raised an astounding $1.4 billion for its augmented reality smartglasses since 2014. But the company has run into considerable negative publicity lately, including a leaked photo that showed that the technology might be further behind than its CEO has claimed.


Virtual reality (VR) in architecture

Oculus Rift, a head-mounted display (HMD) combines head-tracking sensors with stereoscopic 3D rendering techniques create an immersive virtual reality experience. Alternatively, Google Glass, a face-mounted computer (smart eyewear), has the capability to display high-resolution information, creating an augmented reality. The Hololens, a combination of Oculus Rift and Google Glass, is a stand-alone HMD capable of projecting computer-generated objects into the user’s real-world environment.


See the HoloLens and Surface Studio work together in Shared Mixed Reality

Microsoft’s vision of the computing future has all their technologies working seamlessly together to increase the productivity of users. Mixed Reality company DataMesh have posted a video which brings that vision a bit closer, showing how a designer could use the HoloLens and Surface Studio together to place their work on an even bigger canvas.


Magic Leap CEO defends his AR company on Twitter after photo leak

Shortly after a photo of company hardware was leaked, the CEO of the augmented and mixed reality company Magic Leap has gone online to correct the record. On Saturday, Business Insider published an image of what it said was “a working prototype” of the Google-backed startup’s portable augmented reality device given to it by a source. On Twitter, Rony Abovitz claimed Saturday the photo showed only a “R&D test rig.”


5 Benefits of Virtual Reality that Everyone must know

5 Benefits of Virtual Reality that Everyone must know: As we know Virtual Reality is growing very fast now a days. And It could be new revolution for this 21st century. There are a lot of speculation and anticipations about this very promising technology. After the acquisition of Oculus by facebook and several other big companies jumping in, made very clear that this VR technology is not a matter of past anymore.


11 Cheap VR Headsets Ranked from Best to Worst

There’s now a ton of immersive VR games, apps and movies to enjoy. But what if you aren’t ready to shell out over $1,000 for a home VR setup and don’t have one of the few Gear VR or Google Daydream compatible phones? We purchased several top-selling headsets under $40 that can transport you into the VR world, whether your own an Android phone or iPhone.


VR IS DEAD.

That’s it folks. Everybody go home. It’s over.  Didn’t you hear? VR is officially dead. At least, that is what some media outlets are saying. Apparently, some people consider bashing a new technology to be news. At least once a day, I read an article that states how overblown or inflated the VR industry has become, and that it is heading towards it’s ultimate demise. Some of this stems from news that analysts MAY have over estimated the market value of immersive technology in 2016 (they did.) Some of it stems from the fact that VR startups all across the globe are failing and shutting their doors (they are.)


VR is Not in Trouble!

With sales figures being released claiming accurate numbers, only to be “corrected” weeks later with drastically lower #’s combined with the recent news concerning Oculus’ troubles with lost lawsuits and demo closures, the internet seems to be jumping on the ‘VR is dying” bandwagon.  I get the need to report news as it is released, but the way that news is being broadcast just comes across as someone’s opinion of half a story skewed toward click bait as opposed to unbiased news articles that compose of actual research.


Has Facebook slipped up with VR?

I first tried the Oculus Rift virtual reality headset in the corner of a drab conference room in Las Vegas. I was convinced within seconds – despite feeling a little dizzy – that the device, held together by duct tape and hope, was destined for big things. A year or so later, I met the same company, Oculus VR, in a (slightly) fancier room at the E3 gaming event in Los Angeles. “Hold this,” I said, abruptly thrusting an audio cable into the hands of a young man who I thought was helping out – but was in fact the company’s chief executive, Palmer Luckey. Again, I was blown away by the technology.


Hi all! We’re back with our summary of the most wonderful panoramic photos uploaded to 360Cities recently! Here are some of them.

 

Bokor Hill Haunted Palace by Adam Graham (click the picture to open the pano)

We’ll start with a creepy one. This haunted house is located in Cambodia, on top of the Bokor Mountain and it certainly is a place where you don’t want to spend the night in. And as you can see in the description, it has some interesting history as well!

 

Anhumas Abyss dive by Marcio Cabral (click the picture to open the pano)

This pano is amazing, this is what you get when you take an underwater pano with some amazing light from above. How awesome would it be to dive over there and enjoy the scenery!

 

Arches National Park – Sand Dune Arch by Carsten Arenz (click the picture to open the pano)

If you’re from Utah, we’re pretty sure you know the hiking trails in the Arches national park. If not, we may well recommend it! The Sand Dune Arch is one of the cool things to see there – and if you’re not a hiking fan, you can just have a look around in this panoramic photo.

 

Сибайский каръер by Максим (click the picture to open the pano)

This huge quarry is certainly a cool thing to look at – especially from above, as in this aerial shot – but can you imagine living next to one? Not that nice anymore. But hey – this panoramic photo is really worth your time.

 

Aerial Sunset over Snowy Crete by Vasilis Triantafyllou (click the picture to open the pano)

You don’t get to see the lovely island of Crete covered in snow! Even though it’s a bit more popular for its sun and warm weather, this actually doesn’t look that bad, does it? Actually, this pano is an Editors’ pick for a reason!

 

There’s more!

Eileen’s Trees, Dining Room by Rick Collins (click the picture to open the pano)

Rhino Sanctuary, Ol Pejeta Conservancy by Martin Broomfield (click the picture to open the pano)

Bike City Copenhagen Central Station by Flavio Di Mattia (click the picture to open the pano)

On the Climb to Heimaklettur by John Wood (click the picture to open the pano)

Mosque Paramaribo Suriname by Studio Mambeau (click the picture to open the pano)

The Angel of Peace in Munich by B. Quitterer (click the picture to open the pano)

OpenVR – 1 : Story

I can’t say I’m a huge gamer. I do enjoy playing games though. But when it comes to innovative *HCI devices, I’m very enthusiastic. That’s how I got really curious about experience offered by Oculus Rift, a total new way to experience reality, in a virtual world.


Why 360VR ads are quickly becoming the best content marketing strategy

The past few years have been a constant revelation for the marketing and advertising industry with new avenues for branding coming up every few years. From buzzwords like digital, mobile, social, and content marketing, we now have the emergence of VR. Virtual Reality has created a whole new immersive relationship between the brand and the customer, something that marketers have been striving to achieve for years.


NASA Announces VR Mars Ride With Actual 90-Foot Drop

The Super Bowl is just around the corner, and unsurprisingly the multiple promotional events dedicated to the massively-popular spectacle have begun to kick off. One of the biggest of these events, Super Bowl Live, will take place nine days leading up to the big game February 5th in Houston, Texas at NRG Stadium. The festival will host a variety of attractions, but arguably the most fascinating is NASA’s VR Mars ride, Future Flight.


Obduction -VR Game Review

Obduction is an adventure game developed by Cyan which was released on 24 August 2016 by the same studio that made the 90’s hit games like Myst and Riven. Obduction is a game that truly feels and is one of the very few AAA VR game titles that actually feel like it was designed specifically for high end VR gaming. Obduction is a spiritual sequel to Myst, one of the most beloved adventure games of all time which is one of the reasons why once it appeared on kickstarter it managed to bring in 1.3 million USD!


Hands-on: Huawei VR is the First Third-party Daydream Headset

Frank He goes hands-on with Huawei’s first Google Daydream compatible headset at CES 2017, one which takes cues from both the Samsung and Oculus engineered Gear VR and its closest stable mate, the Daydream View headset.


The virtual reality ‘mirror game’ that could help diagnose schizophrenia before it’s too late

As part of the study, the researchers asked volunteers to perform a series of specific movements before mirroring those carried out by an avatar that appeared in front of them in the VR world.


Virtual Reality Has Arrived in the Art World. Now What?

When the world outside looks frightful, you might be tempted to put on the blinders.  The accelerating development of virtual reality technology — which lets you escape into another world through a blackout headset — is finally rumbling the art world, always more skeptical than cinema and television about new technologies. A new generation of artists is beginning to produce virtual-reality artworks — some for display in galleries, others freely accessible online — that plunge viewers into fully articulated spaces. Forget contemplative distance; say goodbye to Brechtian alienation. In these works, immersion is all.


Why VR Design?

For two years now, I have devoted my life to the study and production of Virtual Reality. I started with 3D 360 video, and now I am looking more and more into VR’s potential to change Human Computer Interaction. As of the end of 2016, I look at Virtual Reality software and see huge opportunities ahead.


We Went to the Weird Reality Symposium To Find The Limits of Virtual Reality

Can wearing a headset put you in someone else’s shoes? Weird Reality was home to radical work that critically examined virtual reality as a tool to create empathy.


Mixing Reality with Virtual Reality

Virtual reality is a pretty magical experience when it comes to making art. However, if you have friends in the room watching you, the magic is lost on them. They can only see the experience by looking at a distorted preview of the player’s perspective on a computer monitor.