We’ve been quiet for some time, but we’re back! Here comes your summary of the most wonderful panoramic photos uploaded to 360Cities recently.

This time we are going to have a look at some magnificent places you would never forget after visiting – and if you are too far for a trip, our panoramic photos can do the trick for you.


Boardwalk of Quebec City at night by David Vasicek – pix123 (click the picture to open the pano)

Stairs with view on waterfall Montmorency by David Vasicek – pix123 (click the picture to open the pano)

Let’s start in Quebec with two lovely panos by David Vasicek. Two magical places – the city broadwalk and the Montmorency waterfalls look even more magical with a brilliant light at dawn and in the middle of the night.


Hobbit House near Chelan Falls by WashingtonState360 (click the picture to open the pano)

For our next pano, we need to move all the way to the west, to Washington State. Famous hobbit houses are not located only in New Zealand – apparently, there was a hobbit who loved to travel and decided this would be a great place to build his house. And wow, he was right – take a look at that view!


Key to Mars by Mike Mackinven (click the picture to open the pano)

Speaking of New Zealand, you gotta see this! Check out this magnificent pano of the Milky way, which looks almost unreal. The cool thing about it is that you can actually see Mars shining through a hole in the Keyhole rock. Brilliant idea!


Herron Point Night by Luke Busellato (click the picture to open the pano)

Aaaaaand one more Milky Way! Captured not that far from the previous one and pretty much as beautiful as Mike’s shot. Australian nature has its own magic, which works very well with Luke’s view on the starry sky.


Here’s more panoramic beauty for you to admire!

Fjaðrárgljúfur with No Handrails by John Wood (click the picture to open the pano)

On the Climb to Heimaklettur by John Wood (click the picture to open the pano)

Elevador de La Gordejuela by Christian Obel (click the picture to open the pano)

Heights Of Abraham Cable Car by Adrian Booth (click the picture to open the pano)

Italy-Tellaro by Sergio Contrafatto (click the picture to open the pano)

Matlock Bath Jubilee Bridge by Adrian Booth (click the picture to open the pano)

Alton Towers Theme Park by Adrian Booth (click the picture to open the pano)


Using Virtual Reality to Create a New Corporate Headquarters


In the heart of Silicon Valley, you can slip on a virtual reality headset and fly through a photo-realistic three-dimensional building that will soon be the new corporate home for the chip makerNvidia.

JETLAG | VR Short Film


JETLAG is a VR Short Film that has won several awards, including Best Live-Action VR film at theKaleidoscope Festival, and was included at Cannes 2016 as part Cannes VR Days. For Writer/Director Pierre Friquet, VR is simply another step forward for content creators. He thinks that it’s the utopia of a “total” cinema or post-cinema, one that is able to reproduce all sensory data. For Pierre’s thoughts on VR’s place in cinema, read our Q&A below. Mettle 360/VR plugins were used in the production process, as new tools for this new medium.


Alibaba To Start Virtual Reality Shop By The End Of The Month


Alibaba (NYSE:BABA) is going to open its first online virtual reality (VR) demonstration shop by the end of this month. This shop will simulate the experience of shopping in a physical store. Consumers use their own VR headsets or glasses to navigate within the shop. They are first greeted by a robotic associate in the store who also recommends new products based on the past shopping history and preferences of the customer.


Google unveils Daydream, its full-fledged entry into smartphone-based VR


Google’s Cardboard was an incredibly innovative platform for virtual reality to reach everyday devices like smartphones. But the search giant could not have stopped at just that, what with big players like Samsung and Lenovo coming up with their own VR headsets


53% of Consumers Likely to Purchase from Brands that Sponsor VR


Among respondents, 71 percent agree that a brand that sponsors VR is forward-thinking and modern, while 52 percent would like to be associated with that brand. Additionally, 62 percent would feel engaged with a brand that sponsors a VR experience, and 53 percent say they are more likely to purchase from a brand that sponsors a VR experience.

“Greenlight VR has been researching consumer sentiment toward virtual reality since 2014, and this is our most conclusive study yet, tying together attitudes and intended action with branded experience exposure,” said Clifton Dawson, CEO of Greenlight VR. “If the recent success of Pokemon Go isn’t enough, this data provides concrete evidence to experience marketers who are currently designing for the new experience economy.”

and finally, naturally

Pokemon Go should make the government take Virtual Reality seriously


The week in media has been dominated by augmented reality (the astonishing return of Nineties craze Pokemon on mobile phones) and political surreality (the equally astonishing upheavals at Westminster).

Pokemon Go shot to the top of the app charts and sent millions scurrying around their neighbourhoods trying to “catch” virtual cartoon characters that popped up on their mobile phone screens.

Fading Acer Makes Virtual Reality Gambit to Turn Things Around


The personal computer maker that once led the world in laptops is jumping into VR, but with a twist. Chief Executive Officer Jason Chen is staking his company’s turnaround on ultra high-end headsets far pricier than Facebook Inc.’s Oculus Rift or HTC Corp.’s Vive.


TourismOhio to Launch Virtual Reality Experience at Republican National Convention in Cleveland

Try Ohio's 360 Virtual Reality Experience at Ohio.org/VR. (PRNewsFoto/TourismOhio)

Zipping through tree tops, plunging down roller coaster hills, soaring over Lake Erie and reveling in Ohio’s urban cultural offerings are just a few of the experiences visitors can enjoy as TourismOhio launches a360°Virtual Reality Experience July 18-21 at the Republican National Convention (RNC) in Cleveland. Ohio will be one of the first states to harness innovative virtual reality technology encouraging visitors to explore Ohio and inspire future visits.


The Warriors used practical existence during their representation to Kevin Durant — and it worked to perfection


According to USA Today’s Sam Amick, Silicon Valley’s internal basketball group — maybe unsurprisingly —used tech to their recruiting advantage. They presented Durant with a VR headset, that showed him vistas of a Bay Area; shots of a team’s use facility, new stadium, and locker room in San Francisco; and copiousness more.Drake played in a background, given of march he did.

…and another reading related with use of VR technology in sport:

Virtual reality training ramps up for the 2016 NFL season

Football is a downright violent sport. If players aren’t injured in the games themselves, there’s a chance that they could be hurt in practice. It happens all the time.

While there’s no substitute for actual football practice, there is a technology enjoying rapid growth in the NFL and it involves taking contact-free virtual reps: virtual reality training.



360 Camera Comparisons: GoPro, Ricoh Theta, Gear 360, Kodak PixPro SP360 4k


At Foundry 45, many of the Virtual Reality apps we develop rely on 360 video. While we directly shoot 360 footage for some projects, other clients ask for suggestions on 360 video cameras they can use to shoot video themselves. This blog post compares 4 popular 360 rigs, on the cheaper end of the spectrum, capable of recording spherical 360 video (both vertical and horizontal)

Matterport: The New Age of Real Estate?


Matterport is a new 3D camera that is designed to scan the interior of homes. The software stitches all of the still images together and creates a virtual tour of the home. Not a virtual tour as in a slideshow that realtors love, but one where you can actually walk through the home yourself. You can look up and down, left and right, move forward, backward, and so on. The technology, even in the state it’s in, is actually pretty incredible and really helps show off the home in a way we haven’t really been able to experience before.

Virtual reality lands at Jerusalem fest


Elad Goldman, co-head of Israeli competitions and industry events for the festival, explains that the key decision was to introduce film-makers, rather than technology experts, to the possibilities of VR. “This narrative use of VR is much more developed internationally but it’s totally new in Israel,” he says. “Making a film out of it, that’s been the challenge.”

While the festival installation was supported by Jerusalem Film Fund, which provided money to develop a VR Jerusalem app and supply the headsets, film-maker Nimrod Shanit (Holy Land), who assisted curation of the section, says the funds are not yet receptive to the medium. “We’ve pitched two non-fiction projects, but they judge it according to regular documentary criteria,” he says, noting that VR is expensive for the length of films that are produced. “They haven’t managed to get over that hurdle yet.”

This hardly can be called a ‘reading’, just very brief note on spotting the misterious Nokia Ozo in real world, but anyway:



Euro 2016 was filmed in 360. Watching the world cup I caught this screenshot! Congratulations to Portugal for winning the cup!

What Is Virtual Reality?


Virtual Reality is everywhere again, and that’s a problem. Almost immediately after the new trend began, people started shopping 360° immersive video as VR. It is not. “Surround” movies are marketed as VR. They are not. “VR Storytelling” is a misnomer; it is not structurally VR. “Second Life” is described as VR. It is not. When the term is appropriated, its meaning disintegrates. Last time around, the same effect spread out across media types that are not VR. There is no such thing as “desktop VR.” Application of the term “VR” to a CAVE experience is questionable. When we use the term just because it’s sexy, its meaning spreads like an oil slick over our media and dilutes it such a degree that we no longer know what it means — think “turbo.”

…and another reading (pretty long, be warned!) about fundamentals of VR perception:

The Unified Field and the Quantum Nature of Consciousness


We’re getting closer to incorporate consciousness as an integral part of the scientific picture of the “physical world”. Not only celebrated physicists of the 20th century such as Max Plank, John Wheeler, David Bohm, Niel Bohr, Erwin Schrödinger argued that consciousness is a fundamental property of our Universe but the new pleiad of scientists such as John Hagelin, Sir Roger Penrose, Stuart Hameroff, Guilio Tononi, Christof Koch, Donald Hoffman, Robert Lanza embarked on their quest to put consciousness on the new solid scientific footing and dimensionality.


How science fiction writers predicted virtual reality


With the introduction of high-end devices such as the Oculus Rift and the HTC Vive, as well as the simple ones such as Google Cardboard, virtual reality is the next digital frontier. While it’s a world that can now be practically realized, it’s not a new idea: Science fiction has long been imagining virtual worlds within imagined ones.

San Francisco Startup Lets Anyone Enter The World Of Virtual Reality


“As augmented-reality and virtual-reality technology continues to advance at a rapid pace, one San Francisco startup hopes to make its mark on this landscape. Taylor Freeman and Will Mason, the founders of UploadVR, are on a mission to improve the industry by providing enthusiasts with a space tailored specifically toward VR development.”


Why Chris Milk’s Change To ‘Within’ Signals A Major Shift In Storytelling


“The recent announcement of Vrse changing its name to Within is representative of an important shift in the way certain artists are thinking about VR. Chris Milk, one of the leading creators in the VR space is moving away from thinking about VR as a medium in which the author tells a story, and toward thinking about it as a medium in which viewers can, for the first time, step directly into the world of the creator…”


Jesus is coming… to virtual reality


“Producers have been fretting about how to do feature films in VR, because the format doesn’t lend itself to traditional Hollywood techniques. However, it’s about to be used on one of the best-known tales of all time for Jesus VR — the Story of Christ, slated to arrive in Christmas, 2016, according to Variety. The 360-degree, 4K film will work on all major VR platforms, including the HTC Vive, Oculus Rift, Samsung Gear and PlayStation VR. Produced by Autumn Products and VRWERX, it’ll tell the story of Christ’s life from baptism to crucifixion…”


For veterans who can’t travel, virtual reality offers a way to see the WWII memorial


“Imagine you could travel to any place, or moment, in time? Maybe it’s traveling back in time to your wedding day, or visiting a sight that you’ve been itching to see for quite some time, but don’t have the necessary means to do so.

For World War II veteran Ernest Reitzel, it’s about finally paying his respects at the World War II Memorial in Washington, D.C.

How virtual and augmented reality can transform the future of FinTech?


“Imagine a world where users can truly experience a product, a financial service or a shopping mall and make purchase decisions at the comfort of their couch. With the help of the virtual and augmented reality technologies, users can now be immersed in digitally created spaces that simulate real-life scenarios. These scenarios provide a superior understanding of a product/financial service and help increase the brand engagement like never before…”


Practice Surgeries Go Virtual at Chicago Medical Center

Entrance to Rush University Medical Center at 1653 W. Congress Pkwy. in Chicago Wednesday Oct. 15, 2014. | Kevin Tanaka/For Sun-Times Media

“Rush University Medical Center in Chicago is adopting virtual reality technology to train its obstetrics and gynecology residents in surgical techniques.

The technology will allow Rush to do away with practice operations on pigs, the Chicago Sun-Times reported. As a result, People for the Ethical Treatment of Animals agreed to cover half of the $12,000 cost of the training module.”

Another medical application of VR

Virtual reality for PTSD

Post-traumatic stress disorder is a condition that causes people to feel unexpectedly anxious or threatened even though they are safe and out of danger. Members of the military, first-responders and police officers may be more likely than most to struggle with PTSD. Now researchers are testing a new therapy designed to speed recovery.


NBC and Samsung Want to Broadcast the Olympics in Virtual Reality


The 85 hours of VR programming, which will be captured by Olympic Broadcasting Services (OBS) and supplied to NBC Olympics, will include the Opening and Closing Ceremonies, men’s basketball — including the semifinals and final — gymnastics, track and field, beach volleyball, diving, boxing, and fencing, as well as highlight packages of those sports.

And NBC is not alone!

MTG to cover Olympics in virtual reality and UHD

Modern Times Group (MTG)’s Viasat is to provide coverage of the Olympic Games in virtual reality and Ultra HD.

The Swedish broadcaster said that it would be the fist Nordic region broadcaster to make live sports available in the 360° virtual reality format, as well as the first broadcaster in Europe to make coverage of the games available in Ultra HD.


..And finally: small aid in the case your creativity got stuck and you don’t know what to shoot next:

27 fictional places we want to visit in virtual reality, please


“Thanks to the wonders of VR, we now have the power to (virtually) hang out in Jerry Seinfeld’s apartment circa 1992 or take an elevator ride up the Wall in Westeros circa … whenever Game of Thrones happens. 

But we want more. Here’s our wish list of fictional places we’d like to check out in VR as soon as somebody can get around to building them.”

Dear Valued 360Cities Member,

Licensing 360º Images and Videos




360Cities is recognized as the leading source of high-quality, interactive 360° content

Over the past few years, 360Cities has licensed thousands of interactive 360° images (many of them multiple times) to hundreds of creative and editorial customers around the world. Over one thousand of our awesome contributors have received hundreds of thousands of $US in royalties, the average royalty payment to our contributors being over $200.

And we have been growing our revenue, royalty payments to contributors, and customer base each year

Licensing activities have grown every year. We launched an automated licensing engine in April of this year that allows our customers to search for, order, pay for, and receive images automatically, without any human intervention to slow things down for the customer.





360Cities Licensing Video


The number of our contributors’ images that our distribution partner, Getty Images, is licensing to their customers is growing each and every month

We announced our distribution partnership with Getty Images back in November last year and the results thus far in terms of monetization by Getty and the related royalties we are paying to contributors (60% of the royalties that 360Cities receives from Getty) has been very encouraging. The average royalty paid out to our contributors thus far is well above $100 although the amounts fluctuate dramatically depending on the end customer usage.

Getty is taking VR and 360 content extremely seriously, recently announcing the creation of a Virtual Reality Group. 360Cities is a key part of Getty’s strategy for VR.


What is Getty Images saying about our partnership and your panoramas?

> “This is an unprecedented partnership that will enable us to bring 360° imageryand immersive experiences to the mainstream.”

> “We expect this to be a huge growth area for photography in the next five years as consumers start to expect immersive imagery and Getty Images will be at the forefront of this change – our partnership with 360Cities is testament to this.”


NEW: Support for 360 video!

Video is going to play a big role in the VR experience and we’ll soon be launching support for 360° video on 360cities.net and with our distribution partner, Getty Images. We’re already getting licensing requests for video and we want to be prepared for when 360° video becomes more mainstream.

We’ll be sending out more details next week on how you can upload your 360° videos to 360Cities.

Wishing everybody a great summer!

– The 360Cities Team

Hi all! In this week’s edition of the Editors‘ picks, we’ll have a look at the contrast of two different types of architecture – the modern one, and the ancient one.


View from the SkyPod of CN Tower by Jürgen Matern (click on the picture to open the pano)

Modern cities are a great place for taking panos, for sure, especially if you are able to take the shot from above the roofs. Jürgen did just that, standing on top of the Toronto’s famous CN Tower, and the view looks just great. So have a look around!


Candlelight Vigil @ Victoria Park by wongchichuen (click on the picture to open the pano)

Big, modern cities lack that piece of humanity sometimes, don’t they? They can be cold, anonymous and busy. But it’s people who make it friendly, warm a comfortable. Humanity and friendship are the values making the big cities exciting.

Let’s move back in time and space. The tomb on the first pano belongs to Artaxerxes II, a Persian king who died in 358 BC. The other pano pictures a church in Thessaloniki, Greece, built almost 1000 years later.


The royal tomb of Artaxerxes II by Sergej Esnault (click on the picture to open the pano)

Hagios Demetrios by Kostas Chaidemenos (click on the picture to open the pano)

So much difference between the modern and historic architecture, right? Tech evolution, endless possibilities on one side, and countless stories and exciting history on the other. Which one do you prefer?

By the way, there’s more that got our attention last week!

Stalactite Cave Avshalom by Sergey Sirotkin (click on the picture to open the pano)

Water tower inside arboretum by Liviu Jurca (click on the picture to open the pano)

Hi all! Hope you had a great weekend and you’re ready to procrastinate a little bit after Monday! Here’s your weekly portion of panoramic beauty by our community photographers.


Almer Hut Milky Way by Mike Mackinven (click the picture to open the pano)

We featured this pano last week on our Facebook page and we’d like to highlight it once more, because it’s simply stunning. Almer Hut in New Zealand looks so warm in the middle of the cold and hostile weather at the Franz Josef glacier, but the Milky way above gives the whole scenery a fairytale-ish look.


Église Notre-Dame-des-Victoires by Jason Perrone (click the picture to open the pano)

Puerto de Mogán by Leszek Cuper (click the picture to open the pano)

Time for some lovely architecture-related pieces! On Jason’s pano, you can have a look around at a little square in Quebec and enjoy the red colored clouds announcing an early sunset. Leszek’s pano takes you to picturesque streets of the Canary Islands, where looking for a small and cosy café is a must for every visitor.


Nasir Al Mulk Mosque by omid jafarnezhad (click the picture to open the pano)

The Nasir Al Mulk Mosque in Shiraz looks absolutely fantastic when the sun shines on its multi-colored windows. When you’re lucky to be inside the mosque, the floor looks like a giant rainbow!


Enjoying our panos? Here’s more!

Plants and Seedlings market day in Jelgava by Martins Strubergs (click the picture to open the pano)

The Basilica of Our Lady of Peace by Martin Broomfield (click the picture to open the pano)

Fruit and vegetable market by Sergej Esnault (click the picture to open the pano)

Seyyed mosque Isfahan by omid jafarnezhad (click the picture to open the pano)

Stalactite Cave Avshalom by Sergey Sirotkin (click the picture to open the pano)

Hi all! We’re back with the latest summary of what our 360Cities community photographers uploaded last week and you can be sure there’s a lot to look forward – like everytime!


Dellville Wood Cemetery by Philip Giles (click the picture to open the pano)

This time we start with a chilling shot of the Dellville Wood Cemetery, where more than 5500 soldiers are buried. They were killed in the battle of the Somme, which was fought by the armies of the British and French empires against the German Empire in the First World War. However, the total casualties on both sides were much, much higher…


Alpine Garden by Philip Giles (click the picture to open the pano)

On a much more positive note, have a look at this brilliant view from the Alpes in Switzerland. As Philip points out in the description, there are more than 600 varieties of native plant life in the garden, which makes the whole place really special.


Milkyway rise by the Redsea side by Salma ElDardiry (click the picture to open the pano)

We guess you all would agree, the view at the Milky Way is beautiful, no matter where the pano is taken from. And apart from Salma’s photography skills, this is what makes this pano beautiful. Great one!


Eiffel Tower aerial by Marcio Cabral (click the picture to open the pano)

Here comes another night pano! The whole football world is now enjoying the European championship in France, and France – that means Paris, which means the Eiffel tower. Marcio took a lovely aerial pano from the top of the monument and it looks really great.


Laguna Torre at Sunrise Aerial by Marcio Cabral (click the picture to open the pano)

Last, but not least, this is one of the most peaceful panos you will ever get to see. A quiet lagoon in Argentina, and a rising sun, casting light on one side of the mountain range around the water, and shadow on the other side. Just imagine how peaceful the place must feel!


In case you’d like to enjoy more panoramic beauty, keep scrolling!

Titanic Quarter, Belfast by Philip Giles (click the picture to open the pano)

Solvay Spherical Panorama by Randy Scherkenbach (click the picture to open the pano)

Railway Overbridge in Hukanhauta by Mika Salmi (click the picture to open the pano)

Santa Cueva de Covadonga by Marcio Cabral (click the picture to open the pano)

Chong Nonsi Bridge by Laurent E (click the picture to open the pano)

Kien’s Cosplay Work Space by Neil Creek (click the picture to open the pano)

We wish you a great start to your week! And to make it a little bit more easier for you, here’s some panoramic beauty to brighten up your day!


Arch Of Triumph by Marcio Cabral (click the picture to open the pano)

Let’s start with this magnificent aerial shot from above the Arch of Triumph in Paris, France. Marcio’s pano certainly gets you to an unusual place you don’t get to visit every week! Also, France’s capital looks amazing at night with the Eiffel tower looming in the background.


Rafting on river Inn by Andreas Hebbel-Seeger (click the picture to open the pano)

Want some adrenaline photography? Andreas took this pano while rafting in Rosenheim – certainly a fun thing to do, but be careful! One bad move – and you’re taking an underwater pano!


Watergate by Liviu Jurca (click the picture to open the pano)

Liviu captured this wonderful sunset in Romania and we love the way he did it, as he did a tremendous job with putting the sunset, the bridge and the starry sky above to contrast. Looks fantastic!


La Palma Milky Airglow by Dave Walker (click the picture to open the pano)

Speaking of starry skies, check out this lovely piece by Dave Walker. As he points out – when you’re a panoramic photographer, sometimes it’s necessary to wake up early to get the best look.


Lavka Pod Zamkem Cesky Krumlov by Florian Knorn (click the picture to open the pano)

Last, but not least, we give you Florian’s nice shot from a small Czech historical town of Cesky Krumlov. Oh, the architecture!


Wait! We’re not done yet!

Cave Zedna, Lazarev canyon by Aleksandar Nikicevic (click the picture to open the pano)

Prague: Senat by Patryk Szarek (click the picture to open the pano)

Conwy Castle by luis davilla (click the picture to open the pano)

YouTube for iOS gets full Google Cardboard support


YouTube’s Android app has had full Cardboard support since November, but iPhone users have been sorely out of luck. With today’s release, iOS users can now tap the icon in the top-right of any video to get the option to view it in VR mode.

This is huge news for mobile VR as YouTube essentially just opened up what is likely the largest iOS virtual reality content library.


Google Announces Virtual Reality “Daydream” Headset, Controllers and Ecosystem


At its annual I/O developer conference today, Google is showing off a reference design for a new virtual reality headset that builds on the success of the Cardboard unit it launched back in 2014. The headset is part of Google’s new Daydream initiative, a mobile VR platform baked into Android N. As with Android, Google wants its hardware partners to build and sell their own Daydream devices. And in a surprise move, Daydream’s system doesn’t just use a headset — it also features a new kind of control system for mobile VR…


Q&A: Mad Max stuntman on VR and movies


Is it hard to sell the idea of VR while high-end headsets remain prohibitively expensive and many people haven’t been able to try out the technology?

It depends on who you’re pitching to. Suicide Squad’s VR portions were filmed for marketing purposes. It takes some work figuring out how to monetise these experiences.




Inside Megadeth’s Virtual Reality Adventure


“We’re hoping for something that is completely mind-blowing, and we’re doing something that to the best of my knowledge hasn’t been done yet by any metal bands and maybe not any bands at all,” Mustaine tells Rolling Stone during a break in shooting.

The virtual reality performance footage will be included in a special edition of Dystopia, packaged with the visor and instructions on how to download an app that allows you view the immersive mini-concert via your smartphone. The five-song set unfolds amid flashing lights, layers of fog and the “dystopian world” introduced in the music video for “The Threat Is Real.”

That grim scenario is hardly new for Megadeth, which has explored doom, death and corrupt geopolitics in their songs and imagery from the band’s early Eighties beginning. The band’s name, says Ellefson, refers to the body count after a nuclear confrontation, and “that theme has carried through from the very original artwork.”




Incite Mixes Heavy Metal and Virtual Reality in Their New Video (Exclusive)


Cavalera says the new technology enables bands to give their fans new ways to experience the music and how it all comes together. He imagines virtual-reality cameras capturing aspects of live shows that create new experiences, such as having fans witness the mayhem of a pit from directly above, or putting them in the position of the band members on stage.

The “Life’s Disease” video, meanwhile, places the viewer directly in the middle of terrifying scenarios. “We trap the audience in various 360-degree environments where we built an occult underworld packed with imagery that’s designed to whip viewers into a state of frenzy,” Sexton says in an email. There’s a seance scene replete with flashing lights and nightmarish specters, and there are moments set in an insane asylum.


The Ultimate VR 360 Camera Buying Guide


Making the correct choice depends on what you really need and, of course, your wallet’s capability. If you’re looking to simply carry a 360 camera as you go on your outdoor adventures for the sake of capturing your experiences, then the cheaper 2D cameras should do fine. However, if you’re looking to produce professional-level video quality, then the much pricier 3D cameras are a good investment. Everything just comes down to preferences and needs, like in most gadgets.




Simulating the actual battlefield for soldiers who will be facing combat is possibly the strongest area in which virtual reality can prepare troops during training. In the past, popular movies and books were the closest examples a new soldier had of a war zone. Today they can become fully immersed in a virtual program that helps them train their senses to be fully aware of what is happening without the risk of actual harm, helping them know what to expect when they are ready for battle. The three-dimensional environment allows the soldier to move around and interact with the environment for the closest experience to the real thing.

Some virtual reality programs extend beyond troop training as well. Some troops have found great relief from Post Traumatic Stress Disorder through virtual reality therapy. Soldiers can learn to deal with their symptoms and become exposed to their triggers in a safe environment, protecting themselves and their loved ones in the process.



How will virtual reality change our lives?


The therapist tries to mimic what the patient is talking about in their trauma narrative. And eventually by confronting it with therapists, you start to see post-traumatic stress disorder (PTSD) symptoms start to diminish.

We’ve used VR to help people with high-functioning autism be more effective at job interviews. This involves having them practise their interviews with a wide range of interviewers – different age, gender, ethnic background, and different levels of provocativeness.

We know that the brain is quite good at suspending disbelief, so even though people know these aren’t real people, they relate to them as if they are.

This is why VR is so compelling, because whatever is learned in those worlds hopefully will benefit how the person translates their behaviour in the real world.




History of Virtual Reality


Post World War II, VR kicked off as a Flight Simulator for the military, and later for guiding tanks and ships. Millions were invested in this technology which showed great potential. The technology was already spreading its wings around the world, but the term Virtual Reality became popular only a little after 1980s.



Studio 360

The pioneers who are making the first virtual-reality narratives.

Luis Blackaller, a producer at Wevr, said, “We all liked the concept. We had only a few choices to make.” Like most V.R. crews, Bravo and her team would shoot with GoPros—cheap, shatterproof cameras that are marketed to extreme athletes, not filmmakers. Matthew Niederhauser, a cinematographer, noted that most V.R. experiences are viewed on phones, and said, “You can shoot with big, expensive lenses, but what’s the point?”

An engineer at Wevr built a camera rig out of aluminum and sandbags, to minimize jostling, and the crew did a test shoot with the rig in the passenger seat. “Watching it, you had to turn around the whole time to make sure you weren’t missing anything in the back of the car, which felt annoying,” Blackaller said. So they decided to film from the back right seat instead. Bravo tweaked her screenplay to remove minor cinematic vestiges—insert shots, subtle blocking details—that would be either irrelevant or impossible in V.R.

“Then we had another big conversation,” Blackaller said. “Do we film a dummy?” In some V.R. experiences, the viewer feels invisible; in others, one can look down to see one’s body represented onscreen. In a clumsily animated V.R. segment produced by another company, I experienced a nightmarish version of the latter: I flew through the air, my legs dangling below me, scrawny and immovable. My arms were those of a white man in his thirties, which happened to match my anatomy but might have been distracting, if not alarming, to most humans. And when I craned my actual neck downward I saw a sharp line where my virtual neck ended, leaving a black void where my head was supposed to be.


Google IO!

Google IO started yesterday so there was a lot of hype around VR.

Nick Bicanic made some interesting predictions:

1. Tethered VR headsets are a speedbump. No one wants to have wires attached to their heads and while of course Uncharted 4 in VR could be awesome – the same rule will apply as for cameras in the early days of the iphone. What’s the best camera for the job?…..The one you always have with you.

2. Full-size Mobile Headsets (GearVR/Google Daydream) are also doomed – because no one (NO ONE) will carry these things around. The only thing I ever carry around with me is http://www.homido.com/en/mini and I’m not the only one Marco DeMiroz

3. So that leaves us with Magic Window or finger swiping on a screen to view bits of the surroundings until such time as something the size of of pair of sunglasses (or smaller – or even…contact lenses) can handle VR.

I know I know. People will say “spinning around your phone is not the same thing as watching a whale swim underwater!!!!” –

yeah sure.
I agree with you.

But that’s irrelevant if no-one will do it.

The point of my pronouncement is that if I’m even half-right we should be shorting Samsung and Apple.

Because Samsung needs Android more than the world needs GearVR. Google will demand that Samsung Galaxy phones accept the new VR styled Google Play in order to have access to Maps, Gmail, Contacts, Gtalk etc etc – and Samsung will cave. Which means Oculus store go bye bye.

As for Facebook – well that is interesting…by integrating voice calls into its messenger and thinking that Photo/Social Network communication is taken care of then in theory they just hold people within their app. Which is a great strategy if there is more than one O/S. For example you could have Facebook on Hololens, Facebook on iPhone etc etc – just like you do now.

But unless Facebook makes a phone (AND a phone O/S) (which has been rumored for a while) they will NOT own the operating system of the future (as Mark Z. suggested VR was). Google will.

Hmmm. MSFT doesn’t need cash – but has Hololens in a very interesting position….if Hololens was a private company Facebook would buy it for whatever money was necessary to shore up Oculus position.

My question is then – how does Facebook pivot Oculus to Mobile without making a mobile O/S? It already supports 360 video in Facebook app – which is great – but not enough to transition to AR and exercise some control. So who do you buy if you are Facebook? Magic Leap is overvalued (and Google is in it to the tune of 300mil). Meta? ODG? Hmmm….Facebook buying ODG – that could be interesting wink emoticon

As for Apple – right now it’s neither a premium player nor is it a lowest-common-denominator player. It’s just sitting on the sidelines. By the time it gets up – it’ll be too late…


Here is the 360 interactive live stream of the IO keynote: