The World’s Largest 360-degree Sports Photo

While the football fans among you were following Manchester City and Stoke City battling it out for this year’s FA Cup yesterday at Wembley Stadium in London, 360 Cities founder Jeff Martin was pitch-side capturing a 20-gigapixel photo of the crowd – the largest-yet 360-degree photo of a sports event.

The image has now been launched on – less than 24 hours after shooting! People viewing the image can tag themselves or their friends if they were in the 90,000-strong audience. Our talented team also built the website and created the tagging application. There are a lot of famous faces in the crowd. Stay tuned as the number of face-tags starts building up. [update – 1200 tags added in the first hour!]

This event is a major accomplishment for 360 Cities. Working with Wembley for several weeks in advance, the shoot was meticulously planned and rehearsed. There were only 90 minutes of shooting time to work with. By contrast, our earlier gigapixel images of, for example, Prague, London and the Strahov Library were shot over days. Jeff was  present for the FA Cup semi-final in May to do a dry-run. Wembley’s excellent agency Dare Digital organized everything with skill and creativity. Read all about how we did it on the How We Did It page.

Jeff Martin preparing for the semi-final dry run

Following the match yesterday (congrats to Man C), we moved into processing mode. Our partners Fujitsu Technology Solutions generously provided us one of their powerful CELSIUS R670 workstations with 192 gigabytes of RAM and 24 CPU cores.

This hardware made handling the gargantuan task of stitching and rendering 1000 individual high-res photos possible within this almost impossibly short time frame. Our own know-how and image publishing technology made the whole thing come together. Thanks to everybody involved!


3 thoughts on “The World’s Largest 360-degree Sports Photo

  1. Hi Jeff,

    Great pano and fantastic execution! Can we ask about the photography gear and the stitching software?

    Best regards,



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