NEW VR APP GIVES A GLIMPSE OF THE PAST, AND A PROMISE OF FUTURE REVENUES
Effectively a virtual time machine, Timelooper helps users travel back in time by watching animated historical scenes using a smartphone app and headset, currently being tested in London and New York. What makes Timelooper unusual is the way it is tied to the physical location and how it can generate revenue for itself and its business partners.
“Timelooper is an open virtual reality platform for cultural and historic locations,” says founder Yigit Yigiter. “We create content in-house and host third-party content, and when we monetise content via the app we share revenue with the content owner.”
Like most app start ups, Timelooper considers multiple revenue sources. “The app is free but we will have in-app purchases like premium content, advertising and a few other revenue streams,” he says.
The Nauseating Disappointment of Oculus Rift
But reliable consumer VR is still in its infancy. The games, films, and other virtual experiences that people are making for these gadgets are very much experimental; it’s hard to know just what will and won’t work until a lot of headset-wearing folks like me have spent time trying this stuff out.
And when things don’t work just right, VR can literally make you ill, or at least uncomfortable. Some issues can pop up with the hardware itself, like visual jittering. Others relate to the ways content is made—things like rapid acceleration and deceleration can make you feel sick because what you see isn’t matching up with what your body feels.
Watch the first sample footage from GoPro’s six-camera Omni VR rig
The Omni, when it ships later this year, will help filmmakers eliminate that hassle of needing to build their own rig. (If they want to go all-out, they can buy a 16-camera rig that GoPro built with Google for $15,000.) GoPro started taking preorders for the Omni last month; the company is charging $5,000 for six Hero 4 Black cameras plus all the necessary hardware and software, or $1,500 for just the frame.
Riding ‘TheWave’: How A Few Young Men Are Using VR To Change Music Forever
“Currently—EDM music is a perfect place to start, given VR’s current state. Our goal is to expand to all of the genres.TheWave is going to be the number one place where you go in VR to experience music. But right now, it would be incredibly hard to do an interactive, immersive rock concert because I just don’t know how you could do that with actual people and guitars. You need to use the Kinect or some sort of janky video capture to get them. So it’s really a matter of focus and execution of where the tech is.”
Netflix CEO Reed Hastings explains why he’s not ready to invest in virtual reality
First, despite growing interest and adoption of VR following the release of the Oculus Rift this year, the size of the market remains tiny. Now that Netflix has expanded to 190 countries and has 80 million users watching on 1,000 different platforms (smartphones, gaming consoles, TV apps), the number of potential viewers on VR seems like a speck.
“The problem with VR is that there’s not enough people on the platform to support the investment in that kind of content,” Sarandos said.
The second issue relates to the type of experience VR offers. The immersive, intense nature of VR can be exciting in the context of a game, but it can be too much when it comes to simply watching a movie.
“You’re exhausted after 20 minutes,” Hastings said. “We are more focused on a lean-back, relaxing experience.”
Sarandos added: “I can’t imagine putting on a VR headset while sitting on the couch with my wife for two hours and just disappearing.”
Oculus exec Mary Lou Jepsen resigns to cure diseases
(Un)folding a virtual journey with Google Cardboard
1. 5 million Cardboard fans have joined the fold.
2. In just the past two months (October-December), you launched into 10 million more immersive app experiences:
3. Out of 1,000+ Cardboard apps on Google Play, one of your favorites got you screaming “aaaaaaahwsome,” while another “gave you goosebumps.”
4. You teleported to places far and wide, right from the comfort of YouTube.
5. Since we launched Cardboard Camera in December, you’ve captured more than 750,000 VR photos, letting you relive your favorite moments anytime, from anywhere.
6. Students around the world have taken VR field trips to the White House, the Republic of Congo, and 150 other places around the globe with Expeditions.
Unilever CMO Keith Weed: ‘We are shooting VR content for all our brands’
“We’re now in a phase potentially of marketing for people and that journey I think will make marketing mobile again,” said Weed. “Marketing started off by serving people [and] in the 80s it got a little bit lost with selling more stuff.”
“If you go on somewhere like Vice – which is obviously very much targeted at millennials – you see Unilever brands very much present there. Why? Because we really understand the power of millennials. Our brands have stories to tell to millennials and the reason they have that is because we have brands with purpose, brands with meaning.”
The most promising virtual reality experience I’ve ever had
The Void isn’t like other VR systems you might have heard of. It is a full-body simulation, and it is completely wireless.
The Void’s Rapture system features a haptic vest with a built-in, fully customized, ultralight computer.
So what does that mean?
What that means is you’re not seated in The Void, like you are in most Oculus Rift experiences. You’re not standing and walking around inside a tiny virtual cube, like you are with the HTC Vive. With The Void, you are completely free to go wherever you want within the bounds of the simulation.
MCDONALD’S USES OCULUS AND SAMSUNG VR TO OFFER A FIRST-PERSON EXPERIENCE OF FARMING
“The eating out market is growing but this passion for food is masking a lack of understanding around how food is produced and the vital role our farming and food industries play in growing, sourcing and producing quality ingredients.”
He added: “By bringing together tech developers with farmers and food experts, we have created an immersive virtual reality experience that will allow people to follow in the footsteps of farmers, suppliers and our crew, bringing the best of UK food production from the countryside to communities across the UK.
“Our hope is that it will help build pride in British and Irish farming, challenge outdated stereotypes and celebrate the best of food and farming in the UK today.”
Virtual Reality’s trillion dollar endorphin industry
Adding 360 video to the marketing wheelhouse is a tall order, but innovation is quickly making it easy and affordable to adopt. The medium depends on whether or not future investment carries its development. Teleportation of the conscious to another location is still compelling, and exclusive to virtual reality, and hardware companies such as LeapMotion continue the development adding hand control features. I presented the game Weightless to my colleagues at a retreat yesterday, and they could almost feel the space debris in front of them.
22 thoughts on “Interesting Articles about VR this Week”
Undeniably consider that which you said. Your favorite justification seemed to be at the internet the easiest factor to take into accout of. I say to you, I definitely get annoyed whilst people consider worries that they just do not know about. You controlled to hit the nail upon the top and also defined out the entire thing with no need side-effects , other folks could take a signal. Will probably be back to get more. Thank you
Good day very cool website!! Guy .. Beautiful .. Superb .. I’ll bookmark your website and take the feeds additionally?I am glad to search out so many useful info right here within the submit, we’d like work out more techniques in this regard, thank you for sharing. . . . . .
Hello my friend! I want to say that this post is awesome, great written and include almost all vital infos. I would like to look more posts like this .
Good day very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your site and take the feeds also?I am satisfied to find so many helpful information here within the publish, we want work out more techniques on this regard, thanks for sharing. . . . . .
I have read a few just right stuff here. Definitely price bookmarking for revisiting. I wonder how much attempt you place to create the sort of wonderful informative site.
Wonderful goods from you, man. I’ve remember your stuff previous to and you are just extremely great. I actually like what you’ve got here, certainly like what you’re saying and the way in which during which you are saying it. You are making it entertaining and you still take care of to keep it smart. I cant wait to learn far more from you. This is actually a wonderful site.
Somebody necessarily lend a hand to make critically posts I’d state. This is the first time I frequented your web page and so far? I surprised with the analysis you made to make this actual put up amazing. Excellent job!
Wow, awesome weblog structure! How long have you ever been blogging for? you make running a blog glance easy. The whole glance of your website is excellent, let alone the content!
hello there and thanks in your information ? I have certainly picked up something new from right here. I did alternatively experience some technical issues the usage of this web site, as I experienced to reload the web site a lot of instances previous to I may get it to load properly. I have been puzzling over if your web host is OK? Not that I’m complaining, but slow loading circumstances instances will very frequently have an effect on your placement in google and could harm your high quality ranking if advertising and marketing with Adwords. Well I am adding this RSS to my email and could look out for a lot extra of your respective exciting content. Ensure that you replace this once more very soon..
I just could not depart your web site before suggesting that I actually loved the standard info an individual supply to your guests? Is gonna be back steadily to check out new posts
Its such as you learn my mind! You appear to understand a lot approximately this, like you wrote the guide in it or something. I think that you could do with a few percent to drive the message home a bit, however other than that, this is magnificent blog. A great read. I’ll definitely be back.
Useful information. Lucky me I discovered your website accidentally, and I’m stunned why this accident didn’t came about in advance! I bookmarked it.
Very nice post. I just stumbled upon your blog and wished to mention that I have truly enjoyed browsing your weblog posts. In any case I will be subscribing to your rss feed and I hope you write once more soon!
Definitely imagine that that you stated. Your favorite justification appeared to be at the internet the simplest factor to take note of. I say to you, I certainly get annoyed even as people consider issues that they just do not know about. You managed to hit the nail upon the highest as smartly as defined out the entire thing with no need side effect , other people could take a signal. Will probably be again to get more. Thank you
Merci ! Super rapide ! Grand vendeur !
Great submit, very informative. I’m wondering why the opposite specialists of this sector don’t understand this. You should continue your writing. I’m confident, you have a great readers’ base already!|What’s Happening i am new to this, I stumbled upon this I have discovered It positively helpful and it has helped me out loads. I am hoping to contribute & help different users like its aided me. Good job.
I am extremely inspired together with your writing talents as neatly as with the format on your blog. Is this a paid subject or did you modify it your self? Anyway stay up the excellent high quality writing, it is uncommon to look a great weblog like this one these days..
It is truly a nice and useful piece of info. I am satisfied that you simply shared this useful info with us. Please stay us informed like this. Thank you for sharing.
You could definitely see your expertise in the work you write. The arena hopes for even more passionate writers such as you who are not afraid to mention how they believe. All the time go after your heart.
I am no longer positive the place you are getting your information, however great topic. I needs to spend a while finding out more or understanding more. Thanks for fantastic information I used to be on the lookout for this info for my mission.
Hi there very nice web site!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also?I am glad to find a lot of useful information right here within the post, we’d like develop more techniques in this regard, thanks for sharing. . . . . .
You’re in reality a excellent webmaster. The web site loading speed is incredible. It sort of feels that you are doing any unique trick. In addition, The contents are masterpiece. you have done a excellent task in this topic!