Interesting articles about VR – week #36

Wrongdoings in Virtual Reality – A study about Malpractices in the world of VR.


In a world of fiction, violence is not something you can put away with. In fact, ‘crime’ as a genre has garnered immense popularity. If there is no crime, there is no ‘Sherlock Holmes’, no ‘Godfather’, no ‘Goodfellas’, no ‘Usual Suspects’ or ‘Fight Club’! You embrace the adrenaline rush when Tom Cruise as Ethan Hunt acrobatically kicks the baddie down in ‘Mission Impossible’ or when ‘Die Hard’ Bruce Willis spoils the party of the fraudulent gang. So, violence is part and parcel of entertainment. However, moral panics have always existed around the portrayal of violence. Especially since the growth of action oriented games. But time, the greatest teacher there is, attested that vast majority of such concerns were pointless.


What KFC’s Goofy VR Escape Room Taught Me About the Power of Storytelling in Communication


So far this year, KFC’s marketing campaigns have included publishing a romance novella starring Colonel Sanders, called Tender Wings of Desire, and launching a chicken sandwich into space in a high-altitude balloon.


Europe’s VR landscape continues to grow rapidly despite market slowdown


Last November I covered how Europe’s VR meetup community has more than doubled in its member base of freelancers, startups and companies. The booming region has given rise to the likes of EUVR, a nonprofit organization dedicated to maturing the VR industry in Europe by offering platforms and resources to help address issues like its increasingly fragmented ecosystem. Its first platform to debut in April was an interactive database that offers the kind of visibility that is often sorely lacking in an emerging tech space. A leading Japanese mobile game studio, Gumi, is supporting the EUVR with investment and resources that translates into a healthy vote of confidence on the value-add that the database offers the region’s rapidly growing VR community.


The exciting future of virtual reality gaming is here


Technology never ceases to blow our minds. What we could only imagine 10 years ago is now the norm, like talking digital assistants and on-demand everything. Virtual reality is no different. What used to be a nerdy hobby is going main stream and, as Teresa Strasser found out, it’s getting real, especially in the gaming industry. Velocity VR is a new game system that is taking this tech to a whole new level at arcades and venues around the world. Octane Raceway’s JP Mullan has more on this incredible new way to get your game on.


Apple And Google Are Using The Augmented Reality To Transform The Way You Use Your Smartphones


Apple launched its ARkit for the app developers in this year’s WWDC couple of months back. The launch opens a debate among the tech geeks asking why Apple is focusing more on Augmented reality(AR) instead of VIrtual Reality (VR) and what its plans are?. Now, the answer is given by its nemesis Google with the introduction of ARcore.


VR Research in Action – Real-Life Case Studies Using Biometrics


The advent of any new technology brings with it many inevitable questions, but chief among them all is – what is it like? To be the first among friends to hear the radio, or watch TV, was surely in many ways a somewhat indescribable experience.




When Google announced its Daydream platform back in May 2016 during its annual Google I/O Conference, they stated that a total of 9 manufacturers would be building Daydream-ready smartphones: Samsung, HTC, Motorola, Huawei, LG, ZTE, Asus, Alcatel, and Xiaomi. We did backflips in the office. To us, this meant Google was delivering on their “VR FOR ALL” promise. Needless to say, we got excited.


VR in Healthcare Revolutionizes Training, Research and Patient Care


Virtual Reality is being heralded as a major future disruptive technology across a wide array of industries. But one area already seeing interesting and practical use cases is healthcare. Doctors, researchers, and patients alike are donning VR headsets, and the results are impressive. With VR easier to create than ever — particularly with web-based drag-and-drop platforms like InstaVR — it’s no surprise that there’s such interest in the technology. Below we look at three major use cases for VR in healthcare: training, research, and patient care.


Virtual reality applications: 111 use cases and potential contact points for industries


Virtual reality has a huge potential that it’s even difficult to imagine now. Teslasuit team made a complete picture of virtual reality applications. As it’s impossible to write about all of them in one place, we have listed VR use cases and potential contact points for industries.


Virtual Reality Makes Chemo Less Painful


It’s the stuff of nightmares, the way we treat head and neck cancers. You’re completely immobilized—a too-tight mesh mask wrapped around your face and neck, restricting your motions, hindering your ability to breathe or swallow. As you lie prone, the mask is bolted down to a table, where you’ll spend the next 20 to 30 minutes being blasted by radiation.


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