Posts tagged ‘tourism’

At 360 Cities we are obsessed with photography.  We understand that travel is a crucial element in making photography happen and relevant to so many viewers.  Our friends at Make Travel Fair are obsessed with travel and they understand the value of excellent photography as well.

And what about the relationship between travel and writing?  It would be a mistake to overstate the truth of that saying about a picture being worth a thousand words, as the world would be a sadder place without the ability of writers to articulate what makes travel and destinations so interesting.  That’s why we are pleased to have friends who are so passionate about travel writing that they are sponsoring a competition, that has some excellent prizes…by the way…

One last thing to think about, if a picture is indeed worth a thousand words, how many words is a high resolution spherical panorama worth?

We’re pleased to officially announce an exciting partnership with WHL Consulting. Project:Exposure serves to promote local businesses and hence support sustainable tourism, which is something that we take quite seriously at 360 Cities. The details of Project:Exposure are explained in the press releases below – please note that this press release is not boring (I’m reacting to a comment I’ve heard a couple of times recently that press releases are boring and nobody reads them).  We’re honored and excited to be cooperating with WHL Consulting and to be a part of Project:Exposure…and we’re proud of the press release!

April 14, 2010 – WHL Consulting and 360 Cities have formally agreed to collaborate as strategic implementation partners of Project:Exposure, a groundbreaking small-business development program. Both companies, innovators in their fields, see cooperation on Project:Exposure as an opportunity to advance a shared commitment to empowering local small and medium enterprises around the world.

Initially created and launched by WHL Consulting, Project:Exposure provides targeted assistance to locally owned and operated hotels and tour operators. Project:Exposure helps them acquire the tools and knowledge for successful online marketing through established far-reaching distribution partners.

360 Cities Founder and Photographer, Jeff Martin taking a panoramic image of writer Michelle Rodrigues participating in an ancient ceremony at Guachimontones ruins

In practical terms, the Project:Exposure program completes an audit of existing tourism products in a specific destination and then drives the development of high-quality photographs, professionally written content and authoritative marketing material essential when selling travel product in any medium. Program participants are also given the opportunity to examine firsthand the benefits and effects of Project:Exposure through WHL Consulting Market Access Training seminars on the dynamics and significance of the Internet and e-commerce in tourism.

WHL Consulting’s partnership with 360 Cities now adds the guarantee of striking cutting-edge visuals to the suite of products and services on offer to program participants and clients.

2nd floor at sunrise – Hacienda El Carmen 4 in Mexico

“360 Cities’ position as the leading site for immersive panoramic photography, as well as its extensive network of immersive photography, experts makes them an ideal partner for Project:Exposure,” said Zachary Rozga, CEO of WHL Consulting. “Every single property that participates in Project:Exposure will now receive a fully-spherical panoramic image distributed through the 360 Cities platform of over 3 million visitors per month.”

The partnership also aligns the two organizations’ dedication to enabling local participation. Both companies have built their businesses on platforms that allow for local partners to upload and manage content through centralized processes. The coming together of WHL Consulting and 360 Cities means that the 360 Cities photographer members – the world’s best panoramic photographers – have a new and promising paid outlet through which to apply their skills in the service of local entrepreneurs who otherwise could not afford them.

Jeffrey S. Martin, founder and CEO of, expressed optimism that “both local tourism destinations and 360 Cities’ local photographers will benefit from the cooperation on Project:Exposure.”

WHL Consulting
WHL Consulting is a professional services company with a singular focus on providing innovative, high-tech solutions to micro, small and medium-sized enterprises (MSMEs) in the tourism industry. WHL Consulting aims to improve the competitiveness and long-term sustainability of MSMEs by leveraging technology and business processes to connect them to global markets through established distribution partners, like, and then using the pull of the market to guide capacity building. WHL Consulting is a WHL Group company.

360 Cities
360 Cities is the Web’s largest and most breathtaking virtual tour, showcasing tens of thousands of fully spherical, high-resolution panoramas made by hundreds of photographers all over the world. “360 Cities’ mission is to bring the world closer through the utility and beauty of 360-degree interactive photography on the Web. 360 Cities is a Premium Content Provider to Google, Inc. The panoramic content is included for all 400+ million users of Google Earth.”


Zachary Rozga

Jeffrey Martin