Interesting articles about VR – week #29

Using Virtual Reality to Create a New Corporate Headquarters

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In the heart of Silicon Valley, you can slip on a virtual reality headset and fly through a photo-realistic three-dimensional building that will soon be the new corporate home for the chip makerNvidia.

JETLAG | VR Short Film

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JETLAG is a VR Short Film that has won several awards, including Best Live-Action VR film at theKaleidoscope Festival, and was included at Cannes 2016 as part Cannes VR Days. For Writer/Director Pierre Friquet, VR is simply another step forward for content creators. He thinks that it’s the utopia of a “total” cinema or post-cinema, one that is able to reproduce all sensory data. For Pierre’s thoughts on VR’s place in cinema, read our Q&A below. Mettle 360/VR plugins were used in the production process, as new tools for this new medium.

 

Alibaba To Start Virtual Reality Shop By The End Of The Month

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Alibaba (NYSE:BABA) is going to open its first online virtual reality (VR) demonstration shop by the end of this month. This shop will simulate the experience of shopping in a physical store. Consumers use their own VR headsets or glasses to navigate within the shop. They are first greeted by a robotic associate in the store who also recommends new products based on the past shopping history and preferences of the customer.

 

Google unveils Daydream, its full-fledged entry into smartphone-based VR

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Google’s Cardboard was an incredibly innovative platform for virtual reality to reach everyday devices like smartphones. But the search giant could not have stopped at just that, what with big players like Samsung and Lenovo coming up with their own VR headsets

 

53% of Consumers Likely to Purchase from Brands that Sponsor VR

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Among respondents, 71 percent agree that a brand that sponsors VR is forward-thinking and modern, while 52 percent would like to be associated with that brand. Additionally, 62 percent would feel engaged with a brand that sponsors a VR experience, and 53 percent say they are more likely to purchase from a brand that sponsors a VR experience.

“Greenlight VR has been researching consumer sentiment toward virtual reality since 2014, and this is our most conclusive study yet, tying together attitudes and intended action with branded experience exposure,” said Clifton Dawson, CEO of Greenlight VR. “If the recent success of Pokemon Go isn’t enough, this data provides concrete evidence to experience marketers who are currently designing for the new experience economy.”

and finally, naturally

Pokemon Go should make the government take Virtual Reality seriously

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The week in media has been dominated by augmented reality (the astonishing return of Nineties craze Pokemon on mobile phones) and political surreality (the equally astonishing upheavals at Westminster).

Pokemon Go shot to the top of the app charts and sent millions scurrying around their neighbourhoods trying to “catch” virtual cartoon characters that popped up on their mobile phone screens.

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