Interesting articles about VR – week #50

The Costs of Making a VR Game


There’s been a little bit of talk recently about VR game funding, where money comes from, how much games cost and all that. Mostly this discussion comes up around money being received from companies like Oculus, and the exclusivity rights that are a result of accepting the money. There’s been a lot of posts about how working in VR is expensive, and we developers need money to live. And since there isn’t a lot of money in VR right now, we have to go where the money is. I even wrote about the difficulties of VR game


Headset adds what VR on iPhone was missing


This was supposed to be the year of virtual reality. It kinda was, but it mostly wasn’t, if you judge by how much it actually penetrated the mainstream.

Why Digital Agencies Should Invest in Virtual Reality


Digital marketing agencies tend to be early adopters of technology. Agencies blend technical and creative expertise, which makes them particularly adept at identifying and taking advantage of marketing trends. As Virtual Reality becomes more widespread, digital marketers that don’t incorporate VR into their offering mix are going to be at serious disadvantage.


Chris Hardwick: VR Addiction Is ‘Going To Be A Problem’


Chris Hardwick made it his life’s business to talk about the nerdy things he loves most when he co-founded Nerdist Industries over four years ago. Now, Hardwick is seen across a variety of TV shows, most notably Talking Dead, the recap talk show that follows each new episode of The Walking Dead on AMC. It should come as no surprise then given his background that he is an avid gamer, lover of D&D, and consumer of virtual reality content. That last bit, the VR love, also comes with a certain degree of trepidation.


What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations


If you’re at all involved in the VR space, you likely recently saw a flurry of downtrodden headlines describing “slow,” and “modest,” holiday VR headset sales, with some even calling VR “the biggest loser this holiday.”


Why Qualcomm believes that the future of VR and AR is mobile


Qualcomm Technologies is bullish on virtual reality and augmented reality, but it isn’t satisfied with the technology yet.

The company is crafting its latest mobile processors and other technology so that VR and AR can become untethered, show imagery with higher resolution, use better displays, and be lightweight and energy efficient enough so that we’ll be able to wear headsets for a long time. Over time, Qualcomm wants to bundle all of the tech necessary for VR in smaller and more comfortable packages.


Interview: Merge VR Co-Founder Andrew Trickett


It’s comfortable, it’s fashionable, it’s purple. It’s the Merge VR Goggles by, you guessed it, Merge VR. Many of our readers may already be familiar with this great Google Cardboard compatible headset which stands, in this writer’s opinion, as one of the better mobile headsets out there for viewing Cardboard experiences. Kelly Rada of Andoscia Communications contacted me recently with an opportunity to cover a new press release from Merge VR concerning their upcoming hand controller currently being called Moonshot.


Building a Business Model in Virtual and Augmented Realitystar-wars-darth-vader-vr-teaser-1000x520 vr-business-model-top

Virtual and augmented reality is oftentimes referred to as the new wild west of production and modern entertainment. With major media moguls like Sony, Facebook and Google playing in the arena, each armed with their own VR and AR platforms, how can businesses prepare to lay out a foundation for the most successful business model?


VR enthusiasts are furious people are funding great VR games, and I don’t get it


There’s next to no money to be made in virtual reality.

That’s the reality of the situation. There hasn’t been enough hardware sold yet to create an ecosystem where large teams can spend large amounts of time creating large games and then expect to turn a profit — or even break even — just by software sales.


Microsoft thinks virtual reality is the digital LSD of the future


Virtual reality technology will soon be so powerful that it will cause drug-like hallucinations, Microsoft has predicted.

One of the tech firm’s top researchers said VR would be able to warp reality and catapult users into a new world.



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