Interesting articles about VR – week #51

The Oculus Touch Controllers are a Modern Miracle

The controllers come in a package as sturdy and stylish (but bulky) as the headset itself. Each controller takes 2 AA batteries, and allegedly lasts for about 9 hours on a single charge. There is no on/off switch – the buttons are capacitive (more on that later), so even with vibration and constant use, they can last a while. It has been over a week of frequent use now, and they are both still in the green – so it’s far, far more than 9 hours.

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Sensics is Building a VR Headset Specially Made for Arcades and Theme Parks

OSVR co-founder and long-time HMD maker Sensics is building a new ‘Goggles for Public VR’ headset which is designed for the unique needs of the Out-of-Home market.

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Now you can talk to customer support in virtual reality

PNB MetLife India Insurance Company has announced an on-demand virtual reality customer service platform called “conVRse”.

The platform will enable insurance experts to interact with their customers through a virtual reality headset, in a 3D simulated environment.

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AR & VR at The Museum

We love that museums ignite the human imagination. So naturally, we’re excited that virtual technology has two major roles in the cultural education of today’s museums. Augmented Reality can enhance the experience of interacting with museum exhibits. Virtual Reality can bring the museum to you, be it a trip downtown or around the world

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AR Assisted Surgery & Medical Training with Matt Witkamp of Citizen, Inc. – Show 5

Matt Witkamp has seen the future of AR-assisted surgery and medical training. In fact his team at Citizen Inc., in partnership with Stanford Medicine and Microsoft, have literally invented it.

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Virtual reality doesn’t mean what you think it means

Blame the media. Blame Google search. Blame lazy marketing. But just like hoverboards that don’t actually hover, everything you view in Google Cardboard or Samsung Gear VR or any number of other VR headsets is not necessarily “virtual reality.”

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Best VR Headset: Which headset is worth your money?

Now that the Oculus Rift, HTC Vive and PlayStation VR are all finally here, it’s time to decide which headset to put your money on this Christmas or if you’re thinking about taking the plunge in 2017.

PC owners can choose between Oculus Rift and the HTC Vive – the most advanced headsets on the market. Both are seriously powerful devices, but they need equally powerful PCs to run.

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7 REASONS WHY SOCIAL VIRTUAL REALITY WILL DISAPPOINT MARKETING PROFESSIONALS

SOCIAL VIRTUAL REALITY HAS GOT MARKETING PROFESSIONAL’S HOT UNDER THE COLLAR.  IT IS THE FUNCTIONAL COMBINATION OF TRADITIONAL SOCIAL NETWORKING AND VIRTUAL REALITY ENVIRONMENTS.  IT WILL ALSO BE THE SOURCE OF FRUSTRATION AND ALCOHOLISM FOR MANY CREATIVE AGENCIES AND CHIEF MARKETING OFFICERS IN COMING YEARS.

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Personalized PBL and Virtual Reality Bring History To Life

Because we believe in the potential of personalized, project-based learning, we’re big fans of New Tech Network (NTN)–a national nonprofit design partner for comprehensive school change. Through its proven school model, a project-based learning platform and powerful professional development, they coach schools toward lasting change and ongoing improvement. There are nearly 200 schools in 28 states and Australia in the New Tech Network.

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Six steps to successful virtual reality marketing

The number of people owning virtual reality headsets is predicted to grow to over 200 million by 2020. With all this in mind I expect a surge in brands looking to introduce VR tech into their campaigns. Now we are looking at a bright new future for marketing thanks to this amazing creative tool. But, the marketing community always has the ability to foul up with its propensity to over-hype and under-deliver.

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VR Post: Hybrid workflows are key

Shooting immersive content is one thing, but posting it for an ever-changing set of players and headsets is whole other multidimensional can of beans. With early help from software companies that have developed off-the-shelf ways to tackle VR post — and global improvements to their storage and networking infrastructures — some facilities are diving into immersive content by adapting their existing post suites with a hybrid set of new tools. As with everything else in this business, it’s an ongoing challenge to stay one step ahead.

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