Chris Willey hands me a pair of bulky rectangular goggles, shows me how to fit them over my head and tells me to close my eyes. A screen inside the goggles blinks on, casting a white flash against my eyelids. It dims, and Willey tells me to take a look.
Will AR aid retail to boost sales up?
Do you recall the times when retailers aimed at a web page first and then were gradually transforming it into a retail app? It was risky, but as the result, the classic shops and malls even got behind the online commerce.
VR / AR Fundamentals — 4) Input & Interactivity
While the class is putting up with my weekly presentations, they’re also busy experiencing several dozen VR titles we’ve accumulated so far on all five major VR platforms (Sony PS4, Samsung GearVR, Google Daydream, FB Oculus Rift, and HTC Vive) and curating an additional several dozen more VR titles to add to our library. Then, production.
Turning David Attenborough into a hologram requires a lot of cameras
David Attenborough is no stranger to innovation in the media. “I remember when I was only one of three people who could see colour TV,” the 91-year-old says. So when he was placed inside a 106-camera rig at Microsoft’s Seattle headquarters, it was nothing out of the ordinary. The purpose? To create a hologram version of Attenborough.
John Carmack: Oculus Go will perform ‘significantly better’ than Samsung’s Galaxy S7
The Oculus Go standalone VR headset should be with us in a matter of weeks or months, but we still haven’t been able to test the thing out for ourselves. Oculus’ John Carmack has given us a vague idea of what to expect from the device’s performance, though.
Artist Uses VR to Recreate World’s First Photo Exhibition from 1839
The world’s first major photography exhibition was held back in 1839 when British scientist and photography pioneer William Henry Fox Talbot held a show to unveil his photo prints to the public. Fast forward nearly 180 years, and now an artist has created Talbot’s first photo show as an immersive virtual reality experience.
Speak of the Devil VR — PART 3: Post Production Workflow Madness
Last week, in Part 2, I detailed some of the amazing work that went into the production of Speak of the Devil. Production is funny because the final shot feels like you’ve reached the end of something, but in reality, it’s just a chapter and there is still so much more work to do. Post production is where everything starts to come together.
Virtual and Augmented Reality (VR/AR) is Humanity’s Next Great Technological Leap Forward
Technology is a neutral tool that extends humanity’s agency and will in the world. Technology can’t destroy the world. People can destroy the world.
I Was a VR Skeptic Just Like You. Here’s What Brought Me Around
I’ve been dismissive of virtual reality and its potential for brands. You may have dismissed it, too. It’s hard to imagine popular adoption anytime soon. VR has looked like the emperor’s newest clothes, the latest marketing fad.
Exclusive: Scaffolding in VR – Interaction Design for Easy & Intuitive Building
There’s something magical about building in VR. Imagine being able to assemble weightless car engines, arrange dynamic virtual workspaces, or create imaginary castles with infinite bricks. Arranging or assembling virtual objects is a common scenario across a range of experiences, particularly in education, enterprise, and industrial training—not to mention tabletop and real-time strategy gaming.