Interesting articles about VR – week #43

How we Sold Out Entire Housing Estate in Six Months Thanks to Smart Real Estate Marketing


We have been the first in Poland to use such a complex Virtual Reality system, both in marketing and sales, for the real estate industry. VR technology, video 360, unique pre-sales concepts and new forms of online real estate marketing have resulted in extraordinary effectiveness and a huge ROI.


Oculus Connect 4 Chat with Nate Mitchell, Oculus’ Head of Rift


Oculus Connect 4, Facebook’s developer conference for VR, is wrapped, and we’re still digesting all the information we learned and demo time with the Santa Cruz prototype we experienced during our visit. While Oculus didn’t have anything to say about a follow-up to its flagship Rift headset, the announcements it made about standalone VR hardware left us with plenty of questions about the company’s product strategy, state of technolgy R&D, and approach to the spectrum of virtual reality experiences on the path to getting a billion people into VR. We were able to ask some of those questions in our annual check-in with Oculus’ Head of Rift Nate Mitchell–a lively and enlightening conversation that’s a highlight of our Oculus Connect coverage. 



Among the many challenges presented by the development of consumer VR, locomotion is one of the most important. At a session during Oculus Connect 4, Oculus’ Tom Heath detailed some of the research the company has been conducting into understanding how to make movement work better for VR viewers.


Oculus’ John Carmack Explains Virtual Reality in 5 Levels of Difficulty


The technology behind modern virtual reality is rapidly evolving, but what exactly helps create a better sense of realism and immersion? WIRED has challenged Oculus CTO John Carmack to explain the concept of realism in virtual reality to 5 different people; a child, a pre-teen, a college student, a grad student and a VR expert.


What You Need to Know to Succeed in VR


When you step inside the modest, sparsely furnished studio on the eighth floor of a non-descript building in lower Manhattan, it’s hard to believe that entire worlds are created here. But that’s exactly what happens at Sensorium, the three-year-old virtual reality studio founded by Matthew Niederhauser and John Fitzgerald. Niederhauser and Fitzgerald met some 15 years ago in a New Hampshire boarding school. For about a decade their paths diverged, with Niederhauser pursuing photojournalism in China, and Fitzgerald conducting film work in Bolivia and Brazil. Gradually, the old friends found their way back to each other—and the burgeoning medium of virtual reality found them.




Shipping in 2018, Oculus Go may take the sweet spot in the market. Why?


Virtual Reality Leaders You Must Know


Microsoft, HTC, and the always secretive Magic Leap are the companies in a better position for the time that the VR & AR hype strikes. The United States is the country that clearly dominates this growing technology that struggles to conquer the mass market.


Microsoft unveils Windows VR platform


Microsoft has finally released its much-awaited VR platform. This will be third VR platform besides Rift and SteamVR. Facebook released its dedicated platform last year while Valve introduced the Vive (powered by SteamVR) as an extension of existing steam service.


Palmer Luckey’s new defense company Anduril looks interested in AR and VR on the battlefield


Palmer Luckey’s new defense startup Anduril has aspirations well beyond a high-tech border wall. According to new information on the company’s website and its hires, Anduril intends to apply its virtual reality pedigree to “real-time battlefield awareness for soldiers,” among other defense-centric specialties.


Tactai wants to bring better touch feedback to virtual reality


Virtual reality and augmented reality have delivered realistic visuals and sound to virtual experiences, but they’re completely lacking a sense of touch. Tactai wants to change that with a new kind of multi-modal touch feedback technology.




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